Brand Matters

Come listen as the mind behind the Earth-friendly cleaning products brand explores “Building Powerful Brands from the Inside Out.”

3M Auditorium
Carlson School of Management
University of Minnesota
321 19th Ave. S.
Minneapolis

Admission + Parking is $25

RSVP by Friday, March 30
brandmatters@umn.edu

 

  • A who’s who of marketing.

    Brand Matters has featured marketing and brand execs from more than 40 leading firms, including Best Buy, Cargill, Delta Airlines, General Mills, Hallmark, Mayo Clinic and Target.

Calling all brand mavens.

Brand Matters gives you an inside look at the world of brands, advertising and marketing. You hear about issues directly from CEOs and CMOs of Fortune 500 brands, social media thought leaders, and stars from top design and ad shops.

The only regular speaker series of its kind and stature in the Twin Cities, Brand Matters was launched in 2000 to explore brand issues, trends and the people who shape them.

The marketing department of the Carlson School of Management, Twin Cities Business and Yamamoto created Brand Matters and provide its financial support and operation. Yamamoto President Shelly Regan is its organizing center and host.

Previous speakers:
2011-2012 Brand Matters Season

  • David Clark, Vice President of Marketing for Haägen-Dazs, General Mills

2010-2011 Brand Matters Season

  • Regan Hall Reinerth, Senior Marketing Manager, National Marrow Donor Program
  • Mark Addicks, Chief Marketing Officer, General Mills
  • Faris Yakob, Chief Innovations Officer, MDC Partners
  • Marcia Miller, Vice President of Brand, Advertising and Interactive Marketing, UnitedHealthcare  Employer & Individual

2009-2010 Brand Matters Season

  • Lee Aase, Manager of Syndication and Social Media, Mayo Clinic
  • Trish Adams, Senior Vice President, Merchandising, Target
  • Greta Moran, Manager of Brand Identity and Creative Services, Delta Airlines
  • Dan Stangler, Marketing Manager, General Mills

2008-2009 Brand Matters Season

  • Stan Gadek, President and CEO, Sun Country Airlines
  • John Gerzema, Author, The Brand Bubble
  • Mary Rapaport, Vice President of Marketing for Universal Hospital Services, Inc.

2007-2008 Brand Matters Season

  • Bruce Mau, Founder, Bruce Mau Design, Inc.
  • Scott W. Hardy, Executive Vice President, Product Group, Polaroid
  • Steve Moss, CMO, Imation

2006-2007 Brand Matters Season

  • Yvonne La Penotiere, President, Carlson Hotels Worldwide—The Americas
  • Joseph Pine, Co-founder, Strategic Horizons LLP
  • Ann Ness, Vice President, Brand, Cargill, Inc.

2005-2006 Brand Matters Season

  • Moira Cullen, Creative Development Strategist, Hallmark Cards, Inc.
  • Kim M. Sharan, Executive Vice President, Chief Marketing Officer, Ameriprise Financial
  • Michael D. Keller, Chief Brand Officer, American Dairy Queen
  • Akshay R. Rao, Chairman of the Department of Marketing & Logistics Management, Carlson School of Management, University of Minnesota

2004-2005 Brand Matters Season

  • Dave Norton, Ph.D., Vice President, Experience Strategy and Research, and Nathalie Wilson, Vice President, Account Strategy, Yamamoto Moss
  • Derek Scott, Marketing Manager,
    Victory Motorcycles, Polaris Industries, Inc.
  • Barry Judge, Senior Vice President, Consumer
    and Brand Marketing, Best Buy Co. Inc.
  • Matt Crum, Director, North Atlantic KLEENEX® Brand Development, Kimberly-Clark Corporation

2003-2004 Brand Matters Season

  • James H. White, Vice President, International Multifoods
  • Patrick Hanlon, Principal, Thinktopia, Inc.
  • Janine Heffelfinger, Director, Brand Design, General Mills, Inc.
  • Diane Utzman-O’Neil, Vice President of Brand Management, and Noel Schenker, Senior Vice President of Marketing and New Business Development, Select Comfort

2002-2003 Brand Matters Season

  • Kent D. Seltman, Director of Marketing, Mayo Clinic
  • Stephen R. Bergerson, Advertising & Entertainment Law Group, Fredrikson & Byron
  • Lee Lynch, Co-founder, Carmichael Lynch
  • Chris Toal, Director of Marketing, Caribou Coffee

2001-2002 Brand Matters Season

  • Joseph Pine, Co-founder, Strategic Horizons LLP
  • Cynthia Gray, Senior Vice President of Marketing, Wells Fargo, and Betsy Brown, Director of Marketing, Xcel Energy
  • Ken Powaga, Senior Vice President, Custom Research, Inc.

2000-2001 Brand Matters Season

  • Vickie Abrahamson and Mary Meehan, Principals, Iconoculture, Inc.
  • Jerry Storch, Vice Chairman, Target Corporation
  • Robert Stephens, Chief Inspector, The Geek Squad
  • Kevin Lane Keller, Professor, Amos Tuck School of Business, Dartmouth College